Developing sustainable tourism in the EU: a new communication toolkit
Tourism is one of the most important economic sectors in the European Union, but its development must be orderly and sustainable. In this context, the EU has launched a new communication package to help all Member States and stakeholders promote sustainable tourism. This challenge is becoming increasingly urgent in order to reduce environmental impacts and ensure the long-term development of the sector.
What is sustainable tourism?
Sustainable tourism includes aspects such as responsible travel, environmental protection and involvement of local communities. This means that tourism must not only generate income, but also sustain the ecosystem and promote social justice. The EU’s new Communication Kit helps to highlight these principles and to integrate them into national policies and practices.
Key tools for the communication suite
- Information material: provides guidelines and recommendations on how to promote sustainable tourism in different regions.
- Training programmes: seminars and training for busy professionals and local communities.
- Communication tools: materials have been developed to inform the public and promote responsible travel.
Why is this important?
Sustainable tourism not only reduces negative environmental impacts, but also strengthens local economies and supports cultural diversity. This toolkit helps Member Countries to cooperate and exchange experiences to create a sustainable and long-lasting tourism model.
How to make it happen?
- Plan your actions: use the guidelines to develop an action plan for your region.
- Involve communities: actively participate in local community and stakeholder activities.
- Learn and share: take part in events and training organised by the EU.
The EU Communication Package is a great opportunity to promote sustainable tourism and ensure that the sector is sustainable for future generations. If you are involved or interested in tourism, we recommend that you take a closer look at this material and implement its recommendations.
